Description
‘Tangled Goods: The Practical Life of Pro Bono Advertising’ delves into the compelling world of altruistic marketing. This non-fiction work, enriched by insights from industry luminaries like Sir Martin Sorrell and Karen Blackett OBE, explores the intricate balance between social good and corporate strategy. Through real-life case studies and expert analysis, the book unravels the complexities and ethical considerations of pro bono campaigns. Ideal for marketing professionals and social entrepreneurs, ‘Tangled Goods’ offers a thought-provoking look at how advertising can drive positive change while navigating the tangled web of commercial interests.
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