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ZAG: The #1 Strategy of High-Performance Brands (One-Off)

Original price was: £34.00.Current price is: £10.19.

SKU: 8792546279746 Category:

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Brand Spanking New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.
All items shipped within 3 working days of payment.
Please note that all our DVDs are Region 2.

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestsellerThe Brand Gap , this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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